For the issuance of Direct Action devoted to May 1, International Day of Workers, I decided to tell you about the false friends of the working class.
More precisely, I decided to tell you about a particular person, which is also the exponent of current social capitalism in Quebec, and I named Alexandre Taillefer, Taxi sir Teo!
Indeed, more to talk about in our old media can not stop : was invited interviewed everywhere, he made the shops, there's no way to open the TV or read the newspapers without seeing his face appear somewhere. Small recent experience, the end of past week, I do my groceries and when I get to the checkout, I check magazines, that is that I not you see first how oh relevant page of Reader's Digest ? Mister Taillefer smiling with the caption "pure and gentle capitalist". It gives you enough taste to buy ?
That's what's fun with these wonderful social capitalists, they have so nice and the air flowing under. While the majority of the capitalists are there to enrich themselves, social capitalist, and our friend Alex head, are there because they are nice, and they ask nothing but to create good jobs, to respect the environment, be inclusive, denounce the excesses of unbridled capitalism, short, rather be good fathers as bloodthirsty villains bosses. And all that, to the chagrin of their own lives, they do all this to please us, we, workers, citizens, taxpayers and other aunties taken at the bottom of the social ladder.
They want to make cash like any good capitalist, no no no, they leave their companies by mere magnanimity. A real virtuous white knight who will save Quebec, this Taillefer. I found this interview that gave our sweet Savior to the Riflemen issue last October with the oh so relevant Benoit Dutrizac. Here is an excerpt where Alexandre Taillefer talks about what, according to him, the different types of capitalism, wild and social.
Capitalism, according to our chief justice, it is a system that ensures that if you work hard, huh like putting him, Well you can get rich. Ah well cursed! It would have to pass the word to the people working at McDonald's, nurses who work 80 hours per week, maids working in the luxury hotels he frequents, and, there yet, his own taxi drivers. In the background, our Taillefer, s it right at the top of the hierarchy because he worked hard, unlike us lazy band !
That's when I decided to go a little where it comes from our official spokesperson of welfare capitalism homegrown. Alexandre Taillefer attended high school at Collège Stanislas and his college education at Collège Jean-de-Brébeuf, two institutions not recognized at all and where any taxi driver employed by mister Taillefer could send his children, it's clear. Ces spots there, this is clearly not the clubs Schools of the Quebec bourgeoisie for decades. Oh you do not! He founded his first company named in Intellia 1993. We will listen to explain how it happened.
Oh I! Dad Taillefer only gave him a whopping $ 50 000$ in 1993 to help her start a business, not millions like Donald Trump received from his father, t'sé. It's just twice my annual salary, there's nothing there. I mean in 1993, everyone could afford to give 50 000$ his children to embark in business. It's just that Taillefer, his, had the entrepreneurial, too bad the others were too tainted to succeed. That is all. Remember, if you work hard, you too can succeed and you purchase a large mansion in Saint-Lambert. Do not go thinking that Alexandre Taillefer was part of the Elite, t'sé.
Ensuite, our great working Taillefer went another business, Hexacto, specializing in video games for cell phone which has been bought by the company Electronic Arts 2005 for the modest sum of 680 millions of dollars. But we mostly started hearing about Alexandre Taillefer thanks to the wonderful reality TV show In the eye of the dragon. Indeed, for those who do not know it, this program has a very simple concept. Basically, dynamic young entrepreneurs come to present different investment projects 4-5 multi-millionaires and the goal is to convince them to throw a couple of tens of thousands of dollars to buy some of their young company. And all that, broadcast on public television, CBC. Talk about a show that serves the public interest of the country from coast to coast! Quality content, do you want some, en V'la !
Good at this time, I must tell you one thing, Alexandre Taillefer, it royally claps on my nerves, like most of his colleagues bosses who try to give a nice little social polish. It is thanks to the Dragons Alexandre Taillefer was able to develop its public character of capitalist nice, who, in fact, it serves mainly to promote her various business. In the background, why pay for advertising in the media when you can have a friendly voice will be able to do even more of him without it costing a valuable the company. And this is precisely where I am coming. Taillefer and other investors around him have said, if we managed to have ethics air with our company, and we can launch our brand through media interviews, why not? If there's more money to be paying our employee-s 15$ Time worse by having electric cars because our marketing representative may move in all media, why not? This is the same principle as the chicken eggs free, the day when it will be more fashionable buying supposedly ethical chicken eggs, capitalists will split the ass to sell and that's how the system works.
In the background, Alexandre Taillefer, this is equivalent to the green tote bag. One time, there's the marketing geniuses who said "Hey, as well as giving out free bags to the grocery store, should you could get paid the world. "How? By creating ethical and reusable bags full (but not too much), like that instead of giving free bags, we will make profit. It will replace what would normally be a loss of profit. This is exactly what our brave knight with his social Teo Taxis. He knew very well that the Uber company settled all over the world, and Montreal was coming. He knew that wherever Uber settled, there was the confrontation with the taxi drivers and it fueled the public debate. He said he was "Getting my game well?». Just with the character of capitalist ethics, he went for the technology related to Uber, he added a varnish ethics and took advantage of the fact that the Uber / Taxis debate made headlines out his new venture and make himself an all newspapers in turn. Let's look a bit what he says about his breakthrough in the taxi industry.
Short, today, he is the boss 4 taxi drivers on 10 to Montreal. Oh no Scuse, it is true, it is not its employee-s, but his associates, his partners, colleagues, because everyone knows that changing a term for it goes better, it changes so concrete reality. A bit like the associates at Wal-Mart. It's beautiful bourgeois newspeak.
In conclusion, I would say that it always should be wary of such characters. This is often guys like Alexandre Taillefer that promise seas and worlds while we cling to the existing system, which in turn is the source of our oppression. Precisely because these people are part of the elite of this system and that, if the system collapses, they automatically lose what differentiates us, the plebs. This is exactly the same as the people who present policy is promising to change everything through the electoral system, as a Gabriel Nadeau-Dubois. It serves no purpose to patch up the walls of a house whose foundations are rotten. You have to see these people as they are: public figures created from scratch, people who spend hours cultivating their public image, people who ultimately want nothing other than the power, the money, the media or the state. They do not care, as long as they are at the top of the pyramid and there are millions of people below that they can look down. Alexandre Taillefer will also not hiding over its electoral ambitions. He does not care Party, he even said "queer politics", provided it is the leader and he can reuse its well-oiled marketing strategy of progressive capitalist nice to reach the top. We listen one last time and leave you on it.